There are two books I read to my students to get them thinking about reading. Souperchicken by Mary Jane and Herm Auch and Miss Malarkey Leaves No Reader Behind by Judy Finchler and Kevin O'Malley. This year was no exception and I always get a good feeling after reading the books.
I read Souperchicken to emphasis the point that reading is important to your life. Basically the message or moral to the story is Reading can save you life! I don't think kids realize or think about this point. If you couldn't read, there are lots of things in life that would be more difficult.
Miss Malarky Leaves No Reader Behind is a great book if you use reading workshop. It gives the message that there is a book out there for every reader, but it might take a lot of looking to find it. It helps me explain to the students that I will never give up on helping them become a reader. The best part about this book is the subtle little jokes only a teacher would get :)