You may have recently read my post about the proposed cut of funding for the Reading is Fundamental book distribution program. In the words of Layla Wright-Contrearas, (Media Relations Manager of Reading is Fundamental) "on a more uplifting note" here is a challenge from Reading is Fundamental that you may be interested in. Reading is Fundamental is joining with US Airways in a nationwide effort to log 1 million minutes reading with children by May 31, 2008.
“FLY WITH US. READ WITH KIDS.” CAMPAIGN TAKES TO THE SKIES
US Airways and Reading Is Fundamental Put Children’s Books on Planes; Launch “Read with Kids Challenge.”
TEMPE, Ariz., — Feb. 29, 2008—US Airways (LCC) has joined with Reading Is Fundamental (RIF) to launch a new early childhood literacy campaign, “Fly with US. Read with Kids,”which features a free children’s book for passengers traveling domestically during March, the online “Read with Kids Challenge,” and support of RIF programs serving young children across the nation.
During the month of March, US Airways, the official airline of RIF, will distribute copies of best-selling author/illustrator Lucy’s Cousins’ children’s book Come Fly with Maisy to passengers on domestic, mainline flights to take and share with a child. The organizations’ “Read with Kids Challenge” encourages Americans to read with young children during March, April, and May in an effort to log one million minutes reading. All entrants who log their time will qualify for a grand prize drawing of a family vacation to Walt Disney World® Resort in Orlando as well as other prizes. Participants can enter their time online at RIF.org.
“Reading, much like travel, is an adventure and a way to explore new worlds,” said Doug Parker, US Airways Chairman and CEO. “By teaming up with RIF on this first-of-its kind campaign, US Airways is helping foster literacy skills and a lifelong love of reading in children throughout the country – a key foundation for future academic and economic success.”